Every study should include a description of the population of interest, an explanation of the process used to select and gather data on study subjects, definitions of key variables.
Respect for persons—requires that research subjects are not coerced into participating in a study and requires the protection of research subjects who have diminished autonomy.
Report comparisons and trends conscientiously so as not to exaggerate minor differences or confuse correlation with causation or other interpretative errors.
Research comes in many shapes and forms. It employs qualitative, quantitative and/or mixed methods depending on the research question being asked.
Data also comes in many shapes and forms and not all of it qualifies as research or evidence.
Without trying to summarise the vast published literature on the nature, quality, conduct and uses of research, we note key points that research users should have in mind when faced with a new report or article.
Our focus is on research relevant to customer satisfaction.
Good quality research provides evidence that is robust, ethical, stands up to scrutiny and can be used to inform policy making. It should adhere to principles of professionalism, transparency, accountability and auditability.
